MLM Home Based Business Failure – Why Did it Happen to Cynthia’s Business?

It was 3:00 AM. The bills were late, creditors were starting to call on a regular basis, and Cynthia was struggling to hold back tears as she realized there was not enough in the bank to pay her bills.

How had this happened? She swore this would never happen to her. Yet, the numbers didn’t lie. She was on the verge of a financial collapse.

In the midst of her tears, she considered her options. She went online and read about an MLM home based business. As she learned more, hope started to return. She heard story after story of people who were where she was only a few years ago. Today, they have more money than they ever dreamed.

The same future was promised to her if she joined now. Feeling she had found the pot of gold at the end of the rainbow, she whipped out her one remaining credit card and signed up.

Her excitement peeked when her supplies arrived, but that is also where things started to change.

She went to two of her friends and did everything she could to sell them on her MLM home based business. She talked and talked and talked. After 45 minutes of non-stop yapping, they both said they thought she was stupid for even trying.

Discouraged, she talked to only a few other people she knew with little success. Within two weeks of getting started, she was not any better financially and she had no one else on her list to talk to.

Several weeks went by where Cynthia did nothing. Not because she didn’t want to, but because she had no one to talk to. As time continued to go by, she began to feel like she had been scammed. After all, she had been promised a life of financial abundance. Instead, all she had was more debt.

Unable to bear it any longer, she quit her MLM home based business and gave up on her dreams.

A number of months went by. Cynthia’s finances were falling apart. Most of her accounts were in collections, threats of legal action were now a part of daily life, and she knew that soon she would have no choice but to file for bankruptcy.

Her stress could be seen on her face by almost everyone who saw her. Most tried to politely look away. However, one day, a man named Mark did not. “What’s wrong,” Mark asked.

“I have more bills to pay then money coming in. Soon I’ll be bankrupt and there’s nothing I can do about it,” Cynthia said. After that, she started going into details in an attempt to justify her situation.

Mark stopped her and asked, “Have you considered an MLM home based business?”

“No one ever makes any money in those,” said Cynthia.

“Who told you that?”

“Do you know of anyone who has made money in an MLM home based business?”

“Well, yea.”

“Who?”

“Me. A few years ago I was in the same place you are. Today I make more money than I ever dreamed and I get paid even if I don’t work.”

“How can that be? I actually tried an MLM home based business and lost every dime I invested. How is it you made money where I failed?”

How many people did you talk to?”

“Well, everyone I know I think. I guess it was about 15 people.”

“15 people? That’s it? I know why it didn’t work for you. You need to talk to a lot more than 15 people.”

“But I don’t know any more people than that. What else can I do?”

“Look, there are 300 million people in America. You talked to 15. Do you think that some of the other 299,999,985 people might have an interest?”

“Well, I guess, but what am I supposed to do? I’m not going to stand on the street corner and beg people to look at my business. That will turn people off who might actually be interested.”

“Advertise.”

“Advertise? Isn’t it expensive to run TV commercials and radio ads?”

“Yes, but that’s not the only way to do it.”

“What do you mean?”

“Well, let me ask you, how did you find out about the MLM home based business that you joined?”

“I went on the internet and did a search.”

“Exactly! What if all the people who did a search, like you did, found you? Do you think that could change your results?”

“Well, yes, but don’t you need a lot of money to make that happen?”

“I didn’t. Look, I was right where you are now. My finances were coming apart and I had already failed at multiple MLM home bases businesses. I swore I would never do another one when I met someone who told me about internet marketing.

“He mentored me and taught me everything I needed to know to market on the internet. All the things I learned cost me no money, were very effective, and could be done from the comfort of my home. Therefore, no running around town putting out flyers at $4 per gallon for fuel.

“Suddenly I found myself having people contacting me wanting to learn more and start an MLM home based business with me. It changed everything for my business and my life in general. I now get to spend all day with my family,” said Mark.

“So you’re saying that if I learn how to market on the internet, I can have people all over the country calling me? People who want to go into business with me?”

“That’s right.”

“How can I learn how to do this?”

“Well, if you’re willing to dream again, I’ll be more than happy to teach you everything I know about marketing an MLM home based business on the internet.”

That was the day Cynthia’s life changed. Within a few months, she had people calling her left and right wanting to join her in her MLM home based business. She found that so many were calling, she could not help but have success.

As the money rolled in, her life improved. Not only did she get her bills caught up, most were paid off in under a year. She was able to take her dream vacation to Europe. All of this happened not because she started an MLM home based business, but because she learned how to market an MLM home based business on the internet.

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.